欧莱雅旅游零售联合泰国王权国际推出最新旅游零售专属产品

L’ORÉAL PARIS WELCOMES TRAVELERS WITH

CHIC SCIENCE LABORATORY TAKEOVER IN BANGKOK, THAILAND

In partnership with King Power International Group, L'Oréal Paris Travel Retail Asia Pacific welcomes back Chinese tourists to Thailand with the launch of its latest Travel Retail Exclusive, the Jumbo-sized Revitalift Filler Eye Cream for Face in 65ml. The innovative new product is formulated to have 2X ProXylane® Pro concentration, which allows for greater efficacy, providing unparalleled value for customers. To fete the unveiling of the new Jumbo format, L'Oréal Paris took King Power Srivaree with a laboratory-inspired pop-up from 18 March – 31 May 2023, immersing travelers in a captivating journey through science.

L’Oréal Paris chic science laboratory themed pop-up takeover in King Power Srivaree

The exquisitely designed pop-up showcases a futuristic science laboratory which offers an impressive display of scientific elements such as conical flasks as well as other laboratory apparatuses. It is also intricately intertwined with a sophisticated blend of white and the Filler Eye Cream for Face's iconic purple color to captivate all those who enter its realm.

Travelers get to immerse themselves in an unforgettable retail experience, where they explore and try out L'Oréal Paris' latest innovations while enjoying interactive and engaging activities. Upon entering, they are greeted by a life-sized Filler Eye Cream for Face replica. Here, travelers participate in an interactive mobile game where they are challenged to capture ProXylane® elements to upgrade the Filler Eye Cream for Face while simultaneously learning about its product benefits. After completing the mobile game, travelers will receive an exclusive L'Oréal Paris bag as a gift of thanks for their participation.

Travelers can play the interactive mobile game which is aimed at upgrading the Filler Eye Cream for Face

Nestled behind the life-sized Filler Eye Cream for Face replica, travelers discover a Filler Eye Cream for Face-shaped infinity mirror framed by an array of sophisticated scientific apparatus, allowing travelers to marvel at the interplay of light and reflection. With its avant-garde scientific aesthetic, it also doubles as a mesmerizing backdrop for the perfect photograph opportunity for travelers.

Filler Eye Cream for Face infinity mirror offers an Avant-garde scientific aesthetic for the perfect photo opportunity

In the product experience zone, the laboratory-reminiscent product sharing table adorned with tester bars invites travelers to not only discover the Filler Eye Cream for Face but also other travel retail exclusive best-sellers, such as the Youth Code Ferment Pre-Essence in 115ml. Travelers will also receive a limited-edition L'Oréal Paris beach towel and a L'Oréal Paris travel deluxe mini set with every purchase of Filler Eye for Face products and Jumbo exclusives. And with this, it rounds off the unique and exciting consumer journey of the L'Oréal Paris King Power Srivaree takeover.

Science-filled sharing table adorned with sophisticated apparatus and tester bars invites consumers to explore the wonders of L’Oréal Paris' Filler Eye for Face and other travel exclusive best sellers like the Youth Code Ferment Pre-Essence in 115ml

Welcome ceremony with L’Oréal Paris Polo Team participating in the Ambassador Cup at the King Power Polo club, King Power Merchandising Team including Ms. Nuchanin Viriyatharakij Executive Vice President Group Merchandising and L’Oréal Paris Travel Retail APAC Team represented by Mr. Loic Hemard, Area Manager.

“We are thrilled to bring our exclusive travel retail Jumbo bestsellers to Thailand whilst offering our shoppers an engaging and seamless retail experience. This pop-up takeover reinforces our commitment to deliver superior and effective skincare that is scientifically backed while being accessible to all. We are excited to be a part of Thailand's comeback story with King Power as historical preferred partner and look forward to continuing supporting and inspiring our customers in the region," said Arnaud Darde, General Manager of L’Oréal Paris Travel Retail Asia Pacific.